Natural selection for ads

Only the fittest ads survive.

DarwinAD generates, tests, and evolves your Google Play ads automatically. Weak ads get eliminated. Strong ads multiply. Your install costs drop.

Free during beta  ·  No credit card  ·  darwinad.com

You've entered the gene pool. We'll be in touch.

Ad evolution — Cosmic Puzzle · live

campaign launch extinct CTR 4.2% CTR 3.8% paused thriving extinct evolving
↓ 38%
avg. cost per install
8
variants tested
3
survivors scaling
Puzzle challengethriving · CTR 4.2% · CPI $1.84
·
Generic promo v1extinct · CPI $6.20 · eliminated
·
Budget optimizersaved $142 today · darwinad.com
·
Brain trainingthriving · CTR 3.1% · CPI $2.40
·
New variant generatedentering the pool
·
Puzzle challengethriving · CTR 4.2% · CPI $1.84
·
Generic promo v1extinct · CPI $6.20 · eliminated
·
Budget optimizersaved $142 today · darwinad.com
·
Brain trainingthriving · CTR 3.1% · CPI $2.40
·
New variant generatedentering the pool
·
The process

Natural selection,
applied to advertising.

DarwinAD runs a continuous evolutionary cycle on your Google Play ads — generating variation, testing fitness, and eliminating the weak.

01

Connect

Link your Google Play app. DarwinAD reads your metadata, screenshots, and category to understand what you're selling.

02

Variation

AI generates a population of ad variants — different headlines, images, and video creatives — each testing a different angle.

03

Selection

All variants compete on Google UAC simultaneously. DarwinAD tracks CTR, installs, and cost-per-install for each one daily.

04

Survival

Weak ads are eliminated. Survivors get more budget. New variants are generated to replace them. The cycle never stops.

"It is not the strongest of the species that survives, nor the most intelligent — it is the one most adaptable to change." Charles Darwin, 1859  ·  Also: your ad campaigns
The dashboard

Everything visible.
Nothing manual.

Watch your ad ecosystem evolve in real time. DarwinAD handles every action — you just watch the numbers improve.

darwinad.com/dashboard
Cosmic Puzzle
com.example.cosmicpuzzle  ·  generation 4
evolving
Total installs
2,841
↑ 18% this week
Avg. CPI
$2.14
↓ 31% vs. last week
Ad spend
$487
of $500 daily budget
Survivors
3 / 8
5 eliminated by DarwinAD
VariantStatusCTRCPIBudget share
Puzzle challenge — summer thriving 4.2%$1.84
60%
Brain training — minimal thriving 3.1%$2.40
30%
Free today — limited offer evolving 1.8%$3.10
10%
Generic app promo v1 extinct 0.9%$6.20
0%
Pricing

Simple. Honest. Evolving.

Free during beta. Pricing that scales with your success, not against it.

Seedling

$49/mo

For the solo developer with one app

  • 1 connected app
  • Up to $500/mo ad spend
  • AI copy + image generation
  • Basic budget optimization
  • Weekly evolution reports

Kingdom

$399/mo

For teams dominating the market

  • Unlimited apps
  • Unlimited ad spend
  • All creative formats
  • Custom evolution rules
  • White-glove onboarding
  • Dedicated Slack channel

Let your ads evolve.

Join 200+ developers on the waitlist. Free beta access for early signups.

You've entered the gene pool. We'll be in touch.